I bet you’ve done a Google search and noticed that some websites have little images of the author next to them with their name, now this is known as Google Authorship and it’s relatively new from Google but it’s also something you should consider using on your WordPress blogs. Why? well Google now take Authorship into account when ranking and so if you become well known and post good content then you’ll get ‘Author Rank’ and should rank better in Google. It’s quite a big shakeup to the ranking industry and let’s Google identify authors of posts not only on their own blogs but if they guest post on others too.
Now I’ve just set it up on this blog and can tell you it takes a minute if you already have a Google Plus account and if you don’t it’ll take a few minutes more to set one up before you can link it to you blog. So below is the 3 easy steps to getting your WordPress blog and Google Authorship set up.
The basics – Google + & WordPress 3.5
Firstly you need to make sure that you’re using the latest version of WordPress which is currently version 3.5. If you are not then we recommend that you upgrade your site to this which is a relatively easy automated task nowadays (it’s always a good idea to back your blog up before doing any major updates).
You then need to make sure you have a Google Plus account, if you don’t you can set one up in a few minutes, adding a profile picture (the one that’ll show next to your blog posts in Google searches) and a bit of information about you.
It’s essential to have the email associated with WordPress one that includes your email. e.g Bob@yourblogdomain.co.uk.
You then need to go and submit the email you have for the blog to here: https://plus.google.com/authorship
Step 1 – Adding your Google Plus url to WordPress
Now go into your WordPress admin > Users > Your Profile and you’ll find a Google+ box, in this you’ll need to enter your Google+ url which should look something like: https://plus.google.com/u/0/104650458744234566890/posts
And you’re finished!
You may want to check that it appears right in a Google search and Google make it easy for you to check with there Testing Tool , simply enter your blog url and it’ll give you a preview of how it should look. Below is an example of a blog post from this site.
It really is that quick and if you already have a Google+ profile and the latest WordPress it shouldn’t take you any longer than a couple of minutes. The benefits are that you can get influencial and rank better as well as having a higher click through rate.
Founder of Expertly.co.uk, Max is an Internet Entrepreneur who Loves Startups, Marketing, Business, Tech & Travelling. I run several online businesses and have done for the last 8 years through school and University. Random Fact - The strangest thing I've ever eaten is a Cobra & Python mixed Snake Curry in Indonesia (it was quite nice)