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24 examples of really bad advert placements

Posted on by in General, Marketing, PR with 9 Comments

When it comes to advertising you’ll often find that placement of adverts makes quite a big difference in response rates and price of the advertisement. These can be chosen by you and controlled… however there are certain things that you cannot control and these can be things such as the editorial around the advert, where the ad specifically will sit and in online advertisements you can often control where your ad will appear based on keywords however this can sometimes go a bit wrong.

Below are 24 examples of bad placement advertising and marketing that have been found around the world.

Terrible Ad Placement

Terrible Ad Placement

Asda fail

Asda poor placement

 

Billboard Placement

Billboard Placement Gone Wrong

Hooray Beer

A beer ad on a drink driving news article

billboard

Side by side ads gone wrong

bracelets

Cooper Bracelet advert on a news article about them being a myth

cliff

Another poor ad placement at the bottom

cruise

Youtube advert for cruise holidays

deadlikeme

Obituary ad placement

ducati

Ducati ad placement fail

duck

My favourite ad placement ever!!

egypt

Youtube ad placement fail

fab

Dirty sign

feet

CNN ad placement

fly

Another news article placement

freediner

I suppose that’s one way to try and recover from a PR nightmare

grill

Grilling expert

grizzly

Grizzly ads

rainingblood

Clever or a fail?

trojan

Trojan ad placement

tshirts

T shirt placement ad fail

ups

UPS can deliver what!

wings

Another bad placement

aol

Hit and run poor placement

bombing

Bad groupon placement

 

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9 Comments

  1. DianeFebruary 5, 2013 at 2:48 pmReply

    Oh these are excellent! Such shocking bad taste!
    The duck one has to be forced though! Or are they all? I don’t know, it is too hard to tell whether auto-matching ads are just doing their work for these awful instances.

  2. MaxFebruary 5, 2013 at 3:00 pmReplyAuthor

    Ye it’s tricky to say, I reckon most will just match certain keywords, i.e set advert to show when cruise word is mentioned, but not put any negative keywords such as ‘crash’ ‘sinking’ in with the ad

  3. MarkFebruary 5, 2013 at 5:23 pmReply

    Don’t forget the Asda “Wife Beaters” one from last month.

  4. MaxFebruary 5, 2013 at 6:13 pmReplyAuthor

    Cheers Mark, have added it, just hope people don’t count that there’s 25 now.

  5. RobFebruary 5, 2013 at 7:56 pmReply

    Classic, you just couldn’t make this stuff up ha ha ! Tweeted

  6. Joe HartFebruary 8, 2013 at 8:26 amReply

    Hilarious..Especially the duck and UPS ads…This is what happens when Google Adsense and other advertising programs scan the text to show relevant ads.. :)

  7. So I've started a new blog!February 8, 2013 at 10:52 amReply

    [...] above seems to be spam, Anyway, Just posted this which seems to have gone done well online: 24 examples of really bad advert placements OnlineClick.co.uk – PPC,SEO,Content,Email & Joint Ventures | Msn: My Username @ [...]

  8. MarkMarch 21, 2013 at 12:00 pmReply

    yeah – I liked the duck best too.

    Made me laugh OL.

    Thanks

  9. tonyApril 19, 2013 at 8:55 pmReply

    This placement is something
    https://twitter.com/varga/status/325253157812846592/photo/1

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